Roman M. Karpa
Linden, NJ 07036
rmk1977@aol.com
(908) 925-0655
Marketing Professional
Highly motivated individual with
a proven 6 year track record of significant achievements
and contributions spanning
multiple industries and corporate cultures.
Expertise:
Print, Radio &
Television Advertising i Promotion Plans i Artist Management
Booking i Cost
Monitoring i Analysis & Reporting
Industries:
Entertainment i Retail i
Financial i Brokerage
Recognized for:
Leadership i Delivering
Results i Commitment i Cross-Functionality
i Adaptability
Professional Skills:
Highly effective
written and verbal communication skills
Strong
interpersonal, planning, and organizational skills
Adept at assuming
new responsibilities and assignments
Able to manage
multiple projects, budgets and meet deadlines
Computer and
internet literate, able to learn new technologies quickly
Ability to
maintain professionalism and focus under difficult situations
Able to travel
and telecommute
Entertainment Metropolitan
Entertainment; Fairfield, NJ (11/00 12/02)
Experience: Marketing Associate
Managed budgets
of up to $50K for advertising spending on various concerts
Responsible for
the completion of all advertising plan packages for night of show settlement
Coordinated/collaborated
heavily with outside entities such as artist management, booking agencies,
record labels, venues, production companies and graphic designers
Pursued,
negotiated and closed promotion deals from various media outlets
Responsible for
developing and issuing company press releases
Responsible for
final production and delivery of print, audio, video and
e-mail ads
Coordinated and
managed the Concerthotline.com street team
WXRK-FM 92.3
K-Rock Radio; New York, NY (9/99 Present)
Promotions/Marketing Assistant
Coordinate/conduct
sales events, promotions and retail appearances
Attract and
generate new listener support
Coordinate live
broadcast setup and assist air-talent during live broadcasts and remotes
Photograph
air-talent, bands, celebrities and listeners for press shots and station web site
Conduct listener
interviews for station testimonials and station IDs
Interact and
conduct music focus groups with radio listeners
Special projects included
public service announcement and event development
Roman
M. Karpa Page
2
Guardian
Artist Management LLC; Linden, NJ (8/03 Present)
President / Manager
Provide
management direction and focus
Responsible for
band booking and arrangements
Maintain band
website, e-mail and fan database
Oversee
production of all media, flyer, CD and merchandise artwork
Handle and
coordinate live photography and video recording sessions
Develop cost
effective ways to achieve band goals given budget constraints
Retail Linens
N Things; Clifton, NJ (5/03 Present)
Experience: Advertising Analyst
Responsible for
preprint development from item strategy to final preprint production
Manage budgets of
up to $150K per preprint while successfully keeping within budget
Developed
processes to analyze, measure and display preprint item sales results versus
buyer projections to establish future marketing strategies
Coordinate the
flow of information between marketing, buyers, replenishment, internet and ad
agencies to stay within the preprint business cycle
Key developer and
contributor to companys fall 2003/2004 television & magazine marketing
campaign
Responsible for
the management and training of a direct report
Other Salomon Smith Barney; Bloomfield, NJ
(10/98 - 2/99)
Experience:
Fall/Winter Intern within
Operations Department
Re-organized
filing system to meet new internal audit requirements
Updated and
maintained database of client forms
Assisted
financial consultants with clients portfolios
Merrill Lynch; Jersey City, NJ (5/98 - 8/98)
Summer Intern within Product Data Services
Actively
researched and analyzed the business requirements needed to support the
development of the Product Master Environment system
Documented the
results of analytical studies
Conducted system
testing with user community
Managed the system
issues and enhancement requests associated with user test lab and evaluation of
new vendor software
Researched
various types of information on the Bloomberg system
Education: B.S., Business Administration; Magna Cum Laude
Montclair State University, Upper Montclair, NJ
Concentrations: Marketing and
Management Information Systems
Computer Skills: Microsoft (Word, Excel,
PowerPoint, Access, Publisher, Outlook & Explorer), Dreamweaver
MX, Netscape Navigator & Composer, Adobe Acrobat, Windows
Associations: Phi Kappa Phi - National Honor Fraternity
Economics & Finance Society - President (6/98 -
12/98)
Marketing Club
Weichert Referral Associates
WMSC-FM 90.3 Montclair State University Radio
Garden State Fireworks